The Department of Trade and Industry (DTI) is bringing roughly 20 companies to the SIAL (Salon International de I’Agroalimentaire) food fair in France and to business matching sessions in Germany and the United Kingdom (UK) later this year as part of efforts to promote greater trade with Europe. The SIAL, which will be held from October 19 to 23 in Paris, is seen as a good opportunity to promote Philippine products as the event is expected to have more than 6,000 exhibitors and 150,000 high profile visitors from 100 countries. This year’s exhibition will focus on the major challenges being faced by the global food industry.
DTI Export Marketing Bureau Director Senen Perlada said the Philippine delegation to SIAL will focus on promoting the following products: fresh and processed fruits, snack foods, coconut products, muscovado sugar, processed marine products, as well as alcoholic and non-alcoholic beverages. The DTI is making a strong push for Europe as it seeks to promote greater trade and investment ties with the region.